Rubii

Biography

Rubii is a Birmingham-born UK singer, songwriter, and rapper known for her genre-blending alternative R&B sound that fuses hip-hop, neo-soul, R&B, and jazz influences, characterized by intimate, harmonizing vocals, conversational lyricism, and themes of personal introspection, memory, and emotional complexity. Growing up in a musical family with parents who are classical and jazz musicians, she was immersed in music from a young age, starting with instruments and GarageBand production inspired by early listens to Rihanna's Good Girl Gone Bad, Jessie J, Tame Impala, and Pink Floyd; she was part of an indie band in Birmingham's vibrant scene before going solo around 2019. Attending the prestigious BRIT School in 2017 honed her skills, leading to local support from Brum Radio and BBC Introducing, and her debut single 'Bitter Lips' marked the start of her independent rise.

Rubii's career accelerated with three EPs—Repose (2020), Olive Green (2023), and Change & Remain (2024)—and breakout singles like 'Jealousy,' 'Night Drive,' 'Fool,' and 'BOTB,' which amassed millions of streams, trended on Instagram audio charts, and earned cosigns from artists including Justin Bieber, Mahalia, and Jungkook. In 2025, she signed management with Maya Doron at Moonshyne Music (co-managed by Range Music), performed at Glastonbury, supported major tours, and released 'Keep Hush' with Amaria BB; she relocated from Birmingham to Brighton, working at a nightclub while dropping Olive Green. Her style, blending nostalgic lo-fi, old-school hip-hop, and contemporary Gen-Z vibes, has drawn critical acclaim from Complex, Notion, Wonderland, BBC Radio 1Xtra, and more, positioning her as a key voice in UK's alt-R&B scene.

Though still early in her trajectory, Rubii's emotive delivery, genre-defying experimentation, and rapid evolution from indie roots to global streams suggest a lasting impact, with 2024-2025 marking her biggest breakthroughs yet.

Fun Facts

  • Rubii's first CDs were Rihanna's Good Girl Gone Bad and a Jessie J album, which she credits with shaping her identity as a female artist.
  • She was part of Birmingham's indie scene where fun meant getting drunk and playing gigs at tiny venues like 100-200 capacity spots, with crowds joining on stage.
  • While working at a Brighton seafront nightclub, she released her breakthrough Olive Green EP in 2023, changing her life overnight.
  • Received cosigns from Justin Bieber, Mahalia, and Jungkook on her track 'Jealousy.'

Musical Connections

Mentors/Influences

  • Parents - Classical and jazz musicians who immersed her in music from birth (Influenced early instrument playing and production) [Childhood]

Key Collaborators

  • Amaria BB - Vocal collaboration on single suggested by producer Teo ('Keep Hush')
  • Teo - Main producer (Sessions including 'Keep Hush') [Recent (2025)]
  • Jens Muller - Producer of beat for track (Unnamed track with Brazilian vibe (possibly 'Keep Hush')) [Recent]

References

  1. hq.rostr.cc
  2. dancewax.net
  3. outermostagency.com
  4. blackhistorymonth.org.uk
  5. youtube.com
  6. dazeddigital.com
  7. clashmusic.com

Heard on WWOZ

Rubii has been played 1 time on WWOZ 90.7 FM, New Orleans' jazz and heritage station.

Mar 12, 2026· 00:54Draw Fo w/ Slangston Hughes & Thelonious Kryptonite
Jealousy.